Posted: Mar 24, 2015 at 2:26 PM
(Last Updated: Apr 09, 2015 at 2:27 PM)
Rebel Kitchen’s chocolate-flavored organic coconut milk is a USDA Organic beverage that's packaged in an 11 oz. Tetra Pak carton with a screw top cap. The product is formulated with a straightforward ingredient list, including water, coconut milk, date nectar (for sweetness) and cacao. The flavor of the product is, first and foremost, that of coconut milk, complete with it’s slightly nutty flavor and tang to its finish. The body of the product is thin rather than creamy, but we definitely appreciate that the company didn’t add ingredients to thicken it. There’s a decent amount of sweetness to the product from the added date nectar (each container has 25g of sugars), but it’s not a flavor that we’d describe as overly sweet. The chocolate flavor is quite enjoyable, but we wonder if a bit more of it -- and perhaps a touch of salt -- would smooth out the tang of the coconut. We say this because that tang is probably going to be the hardest thing for a mainstream drinker to get beyond. It’s not at all that it’s bad tasting, but it’s something that’s certainly unique. Otherwise, we wouldn’t change a thing about this product. Visually, we really like the look of the Rebel Kitchen branding. It both catches the eye and has a nice vibe to it that lines up with something unique like a coconut milk drink. The company has chosen not to use any images of coconuts, which would probably confuse it with a coconut water drink, and the product definitely looks and feels very much like a dairy alternative. Our only feedback on the front is that there are five distinct text elements, which is a little hard to take in quickly. We’re pretty sure that some of these items could be combine or rearranged to make it easier on the eyes. Overall, we really like the concept and the execution -- there are really only a few small places for improvement.