Red Light Energy Drink

Product Type:Functional: Energy Drink: Diet; Container: 12 oz glass
BevNET Review: Red Light Energy Drink is a sugar free energy drink that has taken a different route than many other entries into this category. For starters, the product uses a blend of aspartame and ace-k as well as a touch of cherry and lemon juices, resulting in a flavor that's definitely not your typical energy drink. It's pleasant and crisp, with a slight cherry undertone that, when paired with the acid of lemon juice, helps hide the aftertaste of the sweeteners and functional ingredients. From a functional point of view, this product starts with a standard looking mixture of B vitamins, tuarine, ginseng, and caffeine, but also adds schizandra to the mix. Packaging is also quite different from the norm, using a fully wrapped 12 ounce glass bottle that we've only seen on a few other entries. This is certainly the biggest gamble, using a package that has the potential for being mistaken as a CSD. In addition, we think that the use of the word "Red" in the name of an energy drink is ultimately something that cheapens the brand rather than helps it. Overall, exceptional taste inside the bottle, but we think another look at the packaging and brand might be helpful.Reviewed on: 2/5/2009

Product Type:Functional: Energy Drink: Regular; Container: 12 oz glass
BevNET Review: Red Light's "Original Seduction" formulation is a nicely flavored energy drink, complete with a touch of juice to help round things out. It has citrus and berry flavors, which pair nicely with the level of carbonation and sweetness that they've used (both of which they've used in moderation). There isn't much in the way of energy flavor, although there are certainly no shortage of energy ingredients (caffeine, B vitamins, ginseng, taurine, guranana, schizandra) in the drink. All in all, what's inside the bottle is definitely one of the better tasting mixes that we've had recently. On the outside, choosing a 12 oz. wrapped bottle is certainly a gamble, as most consumers are trained to look for aluminum cans or plastic shot bottles for their energy. However, what they've done with the bottle is keep it simple, although they could make the "energy drink" text a bit bigger. Otherwise, the drink feels like it could use a bit more of its own identity. Currently, it runs the risk of being conceived as a "me-too," if for no other reason than it using "Red" as the first part of its name. Reviewed on: 2/18/2009