Last Updated: 8/13/2013 9:18 AM
The “Joe’s Summer Blend” of Red Jacket cold-pressed juices is a mix of apples, lemon juice and vitamin C. While it’s cold-pressed (like many high end apple ciders are), this isn’t the same stuff that’s more commonly being marketed as cold-pressed juice (products like BluePrint, etc). In any case, for a bottle of pasteurized apple and lemon juice, this product is quite tasty, with a flavor that’s effectively like mixing a splash of apple juice into a bottle of lemonade. While this might not sound like an obvious match, it is an effective way to create a “no sugar added” lemonade. Nutritionally, the product has 120 calories and 30g of sugar per 8 oz. serving. Visually, the 12 oz. bottle, which requires refrigeration, is an interesting choice for the product. Aesthetically, the design and “established 1958” make it feel like something that came from a farm. However, the yellow-colored apple is a little confusing and makes you wonder if this is going to taste like lemonade or apple juice. Plus, it doesn’t quite whet the palate the way a lemon would. Overall, this is a nice tasting product, but it feels like it needs work to achieve maximum marketability.