Red Stuff Energy: Red Stuff Energy - Grape

Product Type: Energy: Regular; Container: 8 oz PET
BevNET Review: Described as the “ultimate weight management sports drink,” the product features caffeine (90mg), L-theanine (the key amino acid in green tea), valerian root (for relaxation), and LuraLean, an ingredient that’s new to the beverage scene and is designed to support weight loss. That combination makes for an innovative product, while the smooth non-carbonated grape flavor gives it some zing and helps hide the aftertaste of the sucralose sweetener and the bitterness of the caffeine. Conceptually, the combination of weight loss, focus, and energy seems like a great combination, especially for a sports drink. However, the current visual execution makes it look more like an energy drink, with the word “energy” found on the front panel and “sports drink” nowhere to be found. That’s something that leaves this product playing in a category where it probably shouldn’t be, especially since 8 oz. non-carbonated energy products have never done terribly well. Fortunately for Red Stuff, this is probably one of the easier things to fix, especially since their label is a shrink wrap sleeve rather than painted on the bottle. And in terms of what we think they need, it’s pretty simple: just call it what it is. If it’s a weight loss sports drink, then put that front and center. Overall, we’re fans of the flavor and the innovative choice of ingredients and functionality, but the positioning needs refinement.

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BevNET Product Traffic Rank: #1457