Red Stuff Energy - Wild Super Fruit
Last Updated: 9/23/2009 9:32 AM
Of the three flavors of Red Stuff, this one was our favorite in terms of taste. While we probably would not identify it as “Wild Super Fruit” flavoring, it has a more pronounced fruit flavor and a nice amount of tart and tang to it. This combination helps mask the sucralose sweetener taste and functional ingredients, making for a zero calorie product that’s smooth on the way down. In terms of functionality, this product’s main focus is on energy (it’s on the front of the label), but it also delivers ingredients aimed at improving focus (valerian root) and supporting weight loss (LuraLean). The last two are the key differentiators of this product, while energy is what Red Stuff is ultimately hanging its hat on. That being said, it was somewhat surprising to us that the focus and weight loss oriented functions don’t get a mention on the front of the package. That could leave consumers asking “what is this stuff?” when they see this brand. As with the other two flavors, we’d suggest putting a mention of the product’s other functions on the front panel and perhaps calling it a sports drink instead of an energy product. If they can manage to make it more intuitive, this product’s combination of function and flavor seem like they could have some legs to create a good niche for this brand. Overall, innovative flavor and function, but they’ve got some work to do to define what category this product belongs to.
Container8 oz PET
Calories 0, Fat 0g, Cholesterol 0g, Dietary Fiber 0.5g, Sugars 0g, Protein 0g, Vitamin A 0%, Vitamin C 0%, CAlcium 0%, Iron 0%, Vitamin B3 - Niacin 15mg 75%, Vitamin B6 1.5mg 75%, Vitamin B12 4.5mcg 75%, Pantothenic Acid 7.5mg 75%, L-Theanine 5mg, Valerian Root Extract 30mg, Caffeine 90mg
Water, Natural flavor, LuraLean, Citric acid, Caffeine, Sucralose, Valerian Root Extract, Niacin, Sodium benzoate, Potassium sorbate, Pantothenic acid, Red #40, L-Theanine, Pyridoxine HCl (Vit. B6), Vitamin B12.
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