Reed’s Hibiscus Ginger Grapefruit variety of its “Culture Club” Kombucha line is a flavor that definitely feels like it’s skewing more towards the mainstream consumer than the hardcore kombucha drinker. The added ginger, grapefruit, and hibiscus provide the majority of the flavor for the drink, while the fermented flavor provides the backdrop. It’s not as vinegary as some of the other kombuchas out there, but it’s definitely among the sweeter tasting formulas that we’ve sampled (despite listing only 2g of sugar per 8oz serving). And, like many other products in the space, it’s USDA Organic certified. All in all, we like what they’ve created. On the outside, the 13.5 oz. glass bottle has been given a clear label that has prime placement of the word “kombucha.” The look is fine, but the shelf presence seems to suffer from the lack of contrast between the elements on the label and the color of the liquid. To that end, a clear label might not be the best choice. Beyond that, it’s hard to say how well the brand equity of Reed’s (primarily a soda company -- albeit one with a natural channel emphasis) will translate over to kombucha. Regardless, we think they’ve put their best foot forward with this entry.
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