Last Updated: 8/13/2010 9:57 AM
Utilizing a blend of protein and carbohydrates, ReGen is a beverage that’s designed to accelerate recovery. There’s a 3:1 ratio of carbohydrates to protein, with 35g of carbs and 11g of protein (milk protein isolate) per container. This, according to the manufacturer, is the right formula to help your muscles recover from physical activity. On the flavor front, the product excels, with a very pleasant chocolate flavor that has minimal aftertaste. This is the result of using sugar to sweeten the product (most other brands use artificial sweeteners exclusively or in a blend). It’s rich, but smooth, with a decadent chocolate flavor used to mask the functional formulation. Functionally, the product has, in addition to the carbs and protein, vitamins A, C, D, and E along with calcium, iron, potassium, and magnesium. On the packaging front, they’ve chosen an 11 ounce Tetra Pak container. The product has a fairly scientific / technical look to it, which seems like a good approach given the type of product. We like the name “reGen,” which speaks directly to what the product is about, but still manages to have a hip sound to it. Overall, we think that this is a well-executed and nicely positioned product.