Rip It Energy Fuel - The BevNET.com Review

		Rip It Energy Fuel National Beverage Corporation Tel: 866-280-0179 Fax: 954-473-4710 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.ripitenergy.com [Edit] BevNET Traffic Rank: #51 / 1217

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Created: 8/7/2004 / Last Update: 1/31/2006 11:29:49 AM

Manufacturer's Brand Overview: [Edit]
National Beverage Corp. has introduced a potent energy fuel for anyone looking for that extra 'boost'. RIp It and Rip It Lite energy fuels provide refreshing flavor with a wonderful tinge of extra energy. The company plans a major rollout across the US as national retailers begin deliveries in early September. Other regional retailers also will expect shipments at that time.

Atomic Pom
Category: Energy: Regular; Packaging: 16 fl oz (355 ml) can

BevNET Review:
Wow, this is undoubtedly the best version of Rip It that we've had to date. Featuring an original flavor -- rather than the Red Bull-style that so many companies use -- A'Tomic Pom is a product that will definitely appeal to consumers that are looking for something new and refreshing. The flavor itself is a tart, berry-like flavor that's intended to be similar to a pomegranate. It's a pretty good rendition, but a bit sweeter and less tart than a real juice blend would be. Overall, a great tasting product that packs a nice punch. The only thing that would be nice is a more prominent placement of the flavor name -- it's pretty easy to miss on the bottom portion of the can.

18 User Reviews: Read | Post

Added: 1/31/2006 | Updated: 1/30/2006 5:51:19 PM


	Average User Rating (84 votes / 18 reviews) Rate this product! 1 2 3 4 5 Click to rate

Lime Wrecker
Category: Energy: Regular; Packaging: 16 fl oz (355 ml) can

BevNET Review:
Lime Wrecker is definitely the sweetest tasting flavor of the current Rip It lineup. Featuring a candy-like citrus flavor, Lime Wrecker is perhaps the most mainstream flavor in the lineup. It will be familiar to anyone who has tried Mountain Dew or similar citrus-based CSDs. In addition, the bright green can is eye-catching, but the placement of the flavor name and small lime images might be easy to miss. However, we think that most people will still figure it out as green is the universal beverage color for citrus. Seriously though, this product is a good addition to the Rip It brand -- definitely worth a try.

15 User Reviews: Read | Post

Added: 1/30/2006 | Updated: 1/31/2006 9:45:35 AM


	Average User Rating (80 votes / 15 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rip It Citrus X
Category: Energy: Regular; Packaging: 16 fl oz (355 ml) can

BevNET Review:
For an energy drink, this is actually a very tasty orange soda. While we wish they hadn�t used high-fructose corn syrup, RipIt is a value brand and probably wants to hold the line on price. Regardless, it�s a pretty tasty combination of sweetness and citrus flavor, without the medicinal properties of a normal energy drink but with a lot more carbonation. RipIT�s gray can also represents a big step up from the sugar-free version�s naked aluminum color scheme. In all, a nice energy drink with some potential among soda lovers.

15 User Reviews: Read | Post

Added: 6/22/2005 | Updated: 6/22/2005 3:34:46 PM


	Average User Rating (84 votes / 15 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rip It Citrus X Sugar Free
Category: Energy: Regular; Packaging: 16 fl oz (473 ml) can

BevNET Review:
This is a very soda-like energy drink with a strong orange color, little carbonation, and a nice combination of artificial flavorings and citrus taste, with a real citric acid bite at the end. The splenda and ace-K used to sweeten it are a little heavy and left a bit of an aftertaste. In all, it�s a fair effort, but the can could use some tweaking to make it stand out from the other flavors -- and the competition. It�s a pretty worthy entry into the value brand category, but some slight tweaks in flavor would make this a truly superb product.

8 User Reviews: Read | Post

Added: 6/22/2005 | Updated: 1/23/2006 11:54:29 AM


	Average User Rating (75 votes / 8 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rip It Energy Fuel
Category: Energy: Regular; Packaging: 16 oz can

BevNET Review:
Rip It Energy Fuel is a new entry into the 16 ounce energy drink category. Featuring a mild berry-bubblegum flavor that has almost no aftertaste, Rip It is surprisingly easy to drink. The body of the product has a moderate level of carbonation which helps to hide the slightly syrupy consistency. The packaging of the product is clean in its execution, but it doesn't necessarily stand out from the other products in this crowded category. What does stand out is Rip It's price. With an SRP of $.99, Rip It is less than half the cost of the market-leading 16 ounce energy drinks. As such, Rip It should strongly appeal to value conscious consumers. It willl also likely appeal to athletes (due to the use of the word "fuel"). Overall, this product is a good entry into the category that should achieve decent success within National Beverage's existing distributor / retailer base.

23 User Reviews: Read | Post

Added: 8/8/2004 | Updated: 8/9/2004 3:53:39 PM


	Average User Rating (100 votes / 23 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rip It Energy Lite
Category: Energy: Regular; Packaging: 16 oz can

BevNET Review:
Rip It Lite is a good quality zero calorie, sugar free energy drink that has a refreshing and surprisingly clean flavor. The formulation uses the base berry flavor from the regular version and is sweetened with acesulfame potassium and sucralose. These two sweeteners give the product a slight aftertaste, but it's on par with other energy drinks that use these sweeteners. The overall flavor of Rip It Lite is refreshing and is a good choice for consumers seeking a sugar free energy drink at a reasonable price (Rip It Lite costs less than half the typical retail price of the leading 16 energy drink brands). As for areas that could be improved, the packaging could be improved in our opinion. Specifically, it's somewhat difficult to distinguish the lite and original varieties as neither product says "Lite" or "Regular" on it. Otherwise, a decent energy drink.

21 User Reviews: Read | Post

Added: 8/7/2004 | Updated: 8/9/2004 1:39:46 PM


	Average User Rating (95 votes / 21 reviews) Rate this product! 1 2 3 4 5 Click to rate

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