Rip It Energy Fuel: Rip It Energy Fuel
by National Beverage
Product Type
Functional: Energy Drink: Regular
Container
16 oz can
Nutritional Info
servings per container: 2;
calories 130;
total fat 0g;
sodium 130mg;
total carbohydrate 32g;
sugars 32g;
protein 1g;
vitamin B6 100%;
vitamin B12 100%;
folic acid 100%;
vitamin C 100%;
taurine 1000mg
Ingredients
carbonated water, high fructose corn syrup, taurine, citric acid, natural flavor, sodium citrate, inositol, caffeine, sodium benzoate and potassium sorbate (preservatives), salt, ascorbic acid (vitamin C), guarana seed extract, ester gum, pyridoxine hydrochloride (vitamin B6), yellow 5, folic acid, yellow 6, cyanocobalamin (bitamin B12)
Review: Rip It Energy Fuel
Posted: Aug 08, 2004 at 12:00 AM
(Last Updated: Aug 09, 2004 at 3:53 PM)
Rip It Energy Fuel is a new entry into the 16 ounce energy drink category. Featuring a mild berry-bubblegum flavor that has almost no aftertaste, Rip It is surprisingly easy to drink. The body of the product has a moderate level of carbonation which helps to hide the slightly syrupy consistency. The packaging of the product is clean in its execution, but it doesn't necessarily stand out from the other products in this crowded category. What does stand out is Rip It's price. With an SRP of $.99, Rip It is less than half the cost of the market-leading 16 ounce energy drinks. As such, Rip It should strongly appeal to value conscious consumers. It willl also likely appeal to athletes (due to the use of the word "fuel"). Overall, this product is a good entry into the category that should achieve decent success within National Beverage's existing distributor / retailer base.