Roar

Product Type:Sports Drinks: Sports Drink; Container: 16oz Plastic
BevNET Review: The Green Venom flavor of Roar is the company's take on the classic lemon-lime sports drink. The biggest differences between this product and one of big sports drink brands is its inclusion of coconut water and the addition of B vitamins. Also, the product has a slightly lighter mouthfeel than competing brands, which is probably a place where the coconut water helps out. Otherwise, it very much tastes like a standard lemon-lime sports drink. Perhaps the only thing that we don’t like is the addition of coloring. It’s a fully wrapped bottle, so you can’t even see the color of the liquid thus making added coloring unnecessary. Otherwise, it’s a very enjoyable and gulpable product. Nutritionally, the product has 100 calories (per bottle), 22g of sugar (per bottle), electrolytes, and B vitamins. Packaging is a fully wrapped 16 ounce PET bottle. Although minor, there were some technical issues with the bottles that we received, including insufficient perforations around the cap (it was very hard to open), a small, difficult to read nutrition and ingredients label (which goes over one of the bottle’s indents), and uneven application of the label around the bottom (the graphics were slightly skewed). Otherwise, we very much like the design of the Roar brand and the top half of the bottle. The lower half, which looks almost like graffiti, feels somewhat messy and at odds at the top. And calling it “Green Venom,” which sounds like something more suitable for an energy drink, hurts, rather than helps, the credibility of the product in our opinion. Still, at the core of the product we think they’ve got something which, with some refinement, could certainly have potential. Reviewed on: 3/14/2013

Product Type:Sports Drinks: Sports Drink; Container: 16oz Plastic
BevNET Review: Roar’s “Sucker Punch” is the fruit punch flavor of their three flavor coconut water-based sports drink lineup. Like the Venom Punch flavor, this is a strong -- albeit literal -- adaptation of the classic sports drink flavor. Yes, they’ve added coconut water, but it seems to have only minimal impact with the flavor. Honestly, we like this approach better than making it seem like a blend of the two, in which case it’s neither a good coconut water drink or a good sports drink. Added B vitamins round out the functional blend, which is, depending on where you look on the bottle, designed for either energy, alertness, and focus, or hydration, energy, and performance. We hope that Roar can simplify and perhaps reduce some of the text on the front of the bottle. The overall design, which is centered around the Roar name and logo, feel good, but there’s simply too much clutter around it. In addition, we’re not that fond of the flavor name (who wants to hold something called “Sucker Punch”?) and its treatment (which is hard to read). We don’t mean that to sound negative about the product -- we genuinely do like what they’ve created -- but there’s definitely some room for improvement with it.Reviewed on: 3/14/2013