Roboin 36

Product Type:Functional: Relaxation Drink; Container: 16 oz PET
BevNET Review: Labeled as a “Premium Relaxation Drink”, the first thing that surprised us about this product is that this is a carbonated beverage, which is the result of the shape of the bottle and its similarities to what is normally used for still products. Inside the bottle, the liquid tastes very sweet, with both high fructose corn syrup and sugar sweetening the drink. The green apple flavoring taste is candy like and reminds us of a Flavor Ice. That said, it’s far from what we’d call “premium.” Functionally, this product has a bevy of standard “relaxation” drink ingredients, including chamomile, valerian root, melatonin, kava kava and more. Finally, there’s the branding, which is the least appealing part of the product. We’re not entirely sure what they are going for with the name “Roboin” or what the significance of the “36” is, but the visuals look like something belongs on an over the counter cough suppressant. It’s very hard to imagine what type of consumer this product will have appeal with, especially when there are competing products that have this product beat on both flavor and branding. That said, we think that this product is simply too far off the mark to even make suggestions for improvement. Reviewed on: 6/29/2011