Of the initial Rob’s Really Good lineup, “The Coconut Drink” is the product that stands out for us as most unique. Sure, coconut water is all the rage right now, but we haven’t yet seen this cross over into other formats. In this case, you’ve got what’s basically a juice cocktail style product, but with coconut essence and natural flavor providing the coconut taste. This makes for something that’s less accurate than straight up coconut, but still enjoyable. It’s smooth but slightly acidic in finish, with just a touch of sweetness to help round things out. Ultimately, this is a drink that will likely appeal to people who are fans of coconut flavored products – but we don’t see it making many converts. The package and branding are, thanks to simple illustrations, cutesy and have an organic vibe, with a family of happy looking coconuts staring right at you on the label. It’s an appealing product, but it’s hard to see this product pulling very well compared to the more appealing tea and mate flavors that make up the brand. Still, the execution is solid, and if you are the mood for something unique and enjoyable, The Coconut Drink is certainly a worthy choice.
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Juice: Coconut Water and Juice
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