Rollie's Premium Root Beer
Manufacturer's Brand Overview
Back in 1980 when Congress passed a law making home brewing legal, Jay Hebert, founder of Paper City Brewery, Co., Inc. began brewing beer for his personal consumption. At that time this hobby was quite unique. Jay knew then he would someday like to own a brewery and bring the beer industry back to Holyoke. In 1995 this dream came true. Jay, at this time, owned an old manufacturing warehouse on Cabot Street in Holyoke. He soon incorporated the Paper City Brewery, Co., Inc. From here the wheels were in motion, Jay spent most of his time in transforming the fifth floor of the warehouse into a functional, federally and state approved, micro-brewery.