Rooibee Roo Kids Mango

Rooibee Red Tea

BevNET Review

Last Updated: 5/20/2014 10:58 AM

Rooibee Roo is a new line of rooibos tea drinks that are designed for kids and come in three varieties. To accomplish this, the company packaged the product in a small 8 oz. bottle, sweetened it with sugar, added natural fruit flavoring (mango in this case) and added a cartoon character to the label. Speaking purely from a flavor perspective, it’s certainly a nice tasting mango-flavored tea that feels pretty mainstream in style. While all of the products in the line are all quite drinkable, the flavor differences between the three are pretty subtle. On the nutrition front, it's a nice mid-calorie effort at 50 calories and 12g of sugar per 8 oz. However, as a kids product -- and one that appears to be skewed towards a younger child (the label has a cartoon character on it) -- we think it’s going to be an uphill battle. Specifically, Rooibee Red Tea is taking on the task of selling younger kids -- and their parents -- on drinking iced tea over other beverages. In our opinion, broadening the market a bit would definitely be helpful. Beyond that, we’d like to see a package that has a larger logo. We’re also not convinced about the cartoon character as it feels a bit forced. Overall, the flavor of Rooibee Roo Tea is definitely enjoyable, but we’re not convinced that going after kids with a rooibos tea is the best approach at this point.

Rating:

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Average User Rating

  ( 14 votes)

Product Type

Tea: Sweetened

Container

8oz Plastic

Nutritional Info

Calories 50, Total Fat 0g, Sodium 16mg, Total Carbohydrate 12g, Sugars 12g, Protein 0g, Vitamin C 100%

Ingredients

Water, Organic Cane Sugar, Organic Rooibos Tea Extract, Natural Flavor, Salt Organic Ascorbic Acid, Organic Citric Acid.

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