Posted: Feb 05, 2013 at 12:00 AM
(Last Updated: Feb 20, 2013 at 1:32 PM)
Runa’s approach to creating a zero calorie product is to simply forgo the sweetener, which allows the product to fully maintain the integrity of the original. From a flavor perspective, we like it a lot: the naturally complex flavor of the guayusa and the added guava havie more than enough taste to satisfy the palate. The earthy flavor of the guayusa is still very much the star of this product, with the guava flavor acting to complement, rather than compete. It’s a very well executed formulation that we could definitely drink again and again. And, like the other Runa flavors, you get the pop of 90mg of natural caffeine. Visually, we have slightly mixed feelings. On the one hand, they’ve kept the same look as the sugar sweetened flavors, which is definitely appealing to the eyes. On the other hand, the callout for “unsweetened” is small and easy to miss. Whether they like it or not, consumers who are familiar with the product probably will focus on the red “guava guayusa tea” and miss the notice about it being unsweetened. After all, it looks the same, it must be the same as the others, right? Still, this is a small issue that could be addressed with a larger visual callout. Overall, we’re big fans of what’s inside the bottle, but some tweaks to the outside would make it the complete package.