Samurai Energy Tea: Original

Product Type: Tea: Sweetened; Container: 20 fl oz (591 ml) PET
BevNET Review: Samurai Energy Tea is most definitely an original concept. LeNature’s has taken green tea and mixed in sugar and honey, plus a pile of energy ingredients like guarana and taurine. As a result, it tastes more like energy than tea -- which may or may not be what was intended. Regardless, what you have here is something that is sweet with honey and energy flavors and is delivered in a way that is unique to the energy/functional beverage categories. We like the name “Samurai,” because Samurai are cool, and it evokes a need for energy in terms of supporting ones ability to carry on swordplay. And the label, with a samurai outlined against a rising sun, is suitably Eastern. The real question -- and it may be of paramount importance to this brand -- is whether or not consumers will go looking to the tea shelf and end up purchasing one focused on energy rather than the tea itself.

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