Sanavi

by 100% All Natural, Inc.

Review: Sanavi Flavored Sparkling Spring Waters

Posted: Sep 12, 2016 at 12:23 PM (Last Updated: Sep 14, 2016 at 11:16 AM)

Covers Products: Blueberry, Coconut, Lemon, Lime, Orange Mango, Strawberry

Sanavi is a USDA Organic certified flavored sparkling water that is made with spring water. It comes in six zero calorie flavors, which are packaged in 17 oz. clear plastic bottles.

On the surface, the product seems to be a hybrid of ideas that are currently on the market. Using spring water is one of its bannered points of differentiation, but this seems like something that’s less important than the product’s USDA Organic seal. Packaging it in a bottle similar to Sparkling ICE might, at least with industry people, make the positioning seem a bit off, but it is something that might help create a point of visual differentiation over the wider PET bottle common to most of the sparkling water category.

Sanavi is, according the label, derived from the Latin words for health and life. But what it lacks is a nice sound when you say it, which is much more important than a clever meaning behind the name. Regardless of whether they stick with this name or not, the logo is too thin and easy to miss on the clear backdrop. The result is a design that feels generic and doesn’t really connect with you when you look at it.

As for what’s inside the bottle, what they’ve created is fine, but it doesn’t offer anything that you can’t find elsewhere. Also, it has the same issue that many other flavored sparkling waters have: the flavors that are naturally unsweet (Lemon and Lime, in this case) are a whole lot more successful than the flavors that feature sweet fruits (Orange Mango, Blueberry, Strawberry, and Coconut). These latter varieties taste much more like the flavorings they use, which makes for a less enjoyable experience.

Ultimately, our biggest issue with this product is that it’s trying to play in a somewhat commoditized category, but it doesn’t have a strong point of differentiation. Yes, it’s organic and uses spring water, but we feel as though the presentation of the product and the so-so flavor lineup present real challenges for the brand. As it stands right now, it might do okay in outlets where organic is preferred or mandatory, but we have a hard time seeing it as a real competitor to the many other brands in the space.


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