Santa Cruz Organic TeaZer: Passionfruit

Product Type: Carbonated Soft Drink: Regular; Container: 12 oz glass
BevNET Review: Passionfruit is a flavor that will likely have appeal to anyone who has consumed flavored green or herbal tea, as this has become one of the more popular mixes in the past couple of years. Adding carbonation to it actually works pretty well, with a medium level of sweetness helping to round things out. Recasting tea as a carbonated drink is something that’s a question mark for us. Other brands have tried but not have been hugely successful. However, this is the first that we know of to use the 12 oz. glass bottle that’s typically used for CSDs. That could either help the product be more easily identifiable – or it could backfire and associate it with a category that has struggled to find a way to lose its unhealthy history. Placement of the USDA Organic and Fair Trade logos might help, as will the wholesome look that the product has. And with 90 calories per bottle, it's at least on the lower end of what is typically found in carbonated drinks. Definitely worth a try.

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