Last Updated: 10/6/2013 2:59 PM
Unlike most “lite” or diet energy drinks out there, many of which are formulated with a zero-calorie sweetener, Scheckter’s OrganicEnergy Lite is simply a lighter version of the original version. The product has 70 calories and 18 grams of sugar per 8 oz. can. The product tastes quite good, with an agave-sweetened base that’s quite pleasant and offers a lighter flavor profile than the original offering. However, it’s not something that can contend with a zero-calorie product -- 70 calories is just too far off. The company seems to be betting that consumers will accept a few more calories to get something that is USDA Organic but that doesn’t contain stevia. Will that work? It’s hard to say, but this product is, at least in our opinion, something that tastes better than the flavor of the original Scheckter variety. Visually, the product looks and feels like the flagship product, almost to a fault. The similarities are very striking, with a red accent color in place of the green and the word “lite” appearing twice on the front of the can. Beefing up the differences between the two products so as to be more obvious which one is the lite version would be good. Overall, we like what Scheckter's has done, but we have a hard time seeing this product as a real player in the low-calorie energy drink segment.
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