Seva Maple Water
Last Updated: 2/28/2014 9:47 AM
Seva Maple Water is made from 100 percent pure sap, which, unlike maple syrup, is not cooked down into a concentrated form. As a result, the flavor is very light and low in calories (25 per 8 oz.). The product has the slightest hint of maple flavor and a touch of sweetness (also from the maple), but this product otherwise tastes very much like water. To that end, it’s definitely a palatable product and one that is thirst-quenching. But is that enough of a reason to drink this beverage? That certainly remains to be seen and the functionality, of “polyphenolic compounds,” is something that isn’t very straightforward or quantifiable. Which leads us to another point: the packaging is too technical-looking. As it stands right now, this product feels like something that’s closer to a dairy alternative than coconut water, which is the type of category that most of the marketers of maple water are trying to build (as they rightfully should). What Seva is missing right now is something that makes the product approachable or fun. Overall, Seva Maple Water is a technically sound product, but we think there’s a larger opportunity if the company can get the branding right.
Not to be confused with maple syrup, maple sap is the clear water that flows naturally out of sugar maple trees. It has a much more agreeable taste than coconut water and has half the sugar (5g per 250ml) and half the calories (20 cal per 250ml) per serving. It also contains over 46 bioactive nutrients, including phytonutrients unique to tree waters. These nutrients, including electrolytes, vitamins, minerals and antioxidants, help boost immune health, aid in the prevention of degenerative diseases and act as a pre-biotic to support digestive health.
100% pure organic maple sap
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