Last Updated: 2/25/2009 1:34 PM
As the name implies, this tea is what one might drink when sick -- black tea, lemon, and honey. It's a dead-on accurate mix, which is no surprise given that the product has exactly four ingredients. The result is unlike anything we've seen on the market before, delivering a very enjoyable mixture of tea flavor, a ton of honey flavor, and a dash of lemon to the finish. The bottle has a wholesome, homemade style to it that you don't often see in beverages anymore -- but it's the perfect fit for a product like this. The dual use of the word sick (the illness and the slang as in "man, that's sick") is clever, but it's hard to guess whether consumers will think it's hip or have mixed feelings of nostalgia (having the flu isn't exactly a happy memory is it?). Either way, it's a surprisingly simply formulation that should go over well with the mainstream as well as the organic crowd, especially those who have yearned for a little more sweetness without the sugary taste. Overall, a great tasting product whose biggest question mark is how the word "sick" will go over.
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