Last Updated: 1/5/2010 1:13 PM
Sin – Greed (Lemon) Sin Vitality Drink is a 8.4 oz. energy drink that’s currently available in a lemon flavor that’s been billed as their “Greed” formulation (they are supposedly creating flavors for each of the seven deadly sins). It has a pleasant tasting citrus flavor that’s sweetened with high fructose corn syrup and enhanced with caffeine, taurine, guarana, B vitamins, ginseng and other fairly standard ingredients. “Fairly standard” is also probably the best way to sum up what’s inside a can of sin – it tastes like so many other products that have come before it. On the exterior, the can is hard to read, which is mainly the result of the narrow and small type treatment that they’ve chosen. The bigger problem is that the “Sin” and related marketing copy (e.g. “Drink in Sin” and “Greed”) are over-the-top and give the drink kind of a corny feeling. At this stage of the energy drink category, we just don’t see where this product is going to fit or who it will appeal to. Ultimately, this is the type of product that will probably have to use deep discounts in order to gain a following. Overall, it has decent taste, but we’re not fans of the brand or its execution.
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