Last Updated: 11/8/2010 9:54 AM
Using a rather unconventional naming system that includes, colors, nouns, and the abstract, Griptonite is a name that adds virtually nothing to the purchase decision. That leaves the consumer to figure out what it is (lemon lime) based on color or to simply take a leap of faith. We'd definitely advocate simply calling it what it is rather than trying to be creative and cutesy (or whatever this might qualify as). Inside the bottle, this sugar and HFCS sweetened mixture is decent tasting, with a candy like citrus flavor that's a bit strong for our liking. Functionally, it's just like the other Sippin Syrup varieties: B vitamins, chamomile, lavender, valerian root, L-theanine, melatonin, rose hips, hops extract, St. John's Wort, skullcap, and kava kava. There's nothing to really say about the packaging that we haven't said about the other flavors, except for the fact that this flavor (and "Kandy") have an icon added to the front panel. In this case, it's the letter "G", which doesn't really add anything to the product's appearance. Removing this and adding something to describe the flavor inside the bottle would be helpful.
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