Slump Buster Energy Drink
Last Updated: 6/17/2008 9:10 AM
SlumpBuster is a new baseball themed energy drink (now that's a first) packaged in a 16 ounce can. It's a full calorie formulation that relies upon a moderately sweet citrus flavor that's sweetened with sugar and sucralose, which is surprising since the drink has 220 calories per can. At any rate, the functional ingredients in the drink are your typical energy drink cocktail of caffeine, taurine, herbal ingredients, B vitamins, and amino acids. The result is a product that's not overly innovative, but is enjoyable nonetheless. As far as the packaging goes, it feels rather generic, which is due to the white color scheme (typically reserved for diet drinks) and the rather austere looking backdrop. Overall, it's a decent entry, but it seems like it will appeal most to value conscious consumers -- who already have countless products vying for their interest.
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