Last Updated: 9/3/2008 4:17 PM
Slump Buster "Kevin Youkilis Edition" is a sugar free and calorie free energy drink that's been given a citrus flavor. It's a very pleasant tasting drink, with a natural level of sweetness (thanks to a sucralose and acesulfame potassium blend) and minimal aftertaste. They've enhanced the drink with taurine, caffeine, ginkgo biloba, and a cocktail of vitamins, putting it on par with competing energy drinks. The difference makers are the use of Kevin Youkilis, a player for the Boston Red Sox and a World Series Champion, and the charitable intentions of the drink (a portion of the proceeds go to Kevin Youkilis Hits for Kids). Packaging is reasonably clean and we like the use of an MLB player on this brand, but we have two concerns. First, there isn't enough prominence given to the charity, nor is enough detail disclosed to make it seem credible. Second, while the drink tastes good and we're familiar with Kevin Youkilis, we think the drink needs a bit more than what appears to be a pretty standard tasting drink. Overall, it seems like a good idea, but needs improvement in execution.
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