Snapple’s Cherry Pomegranate Tea is a lightly sweetened blend of white tea and natural flavors. Despite being “Lightly Sweetened” (it has only 80 calories and 18g of sugar per 16 oz. bottle), the product still tastes rather sweet. The tea flavor is quite light, leaving the product tasting more of added flavorings. This is especially the case as you work your way through the bottle, with a distinct note of cherry being the dominant flavor. While we appreciate Snapple’s effort to make a lower-calorie product that doesn’t use artificial sweeteners, we really think that the formulation needs more tea flavor and less fruit flavoring. Visually, the product is easily identifiable as a Snapple product, but the design feels rushed and is a mess of text. It feels like the product is trying way too hard -- to the point of desperation -- to sell you on its “light” and “natural” attributes. This certainly makes the product less appealing than other, more cleanly designed products. Overall, it’s a step in the right direction, but one that needs to improve its execution.
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