Sneakz Organic Chocolate Milk Shake is a product that was designed to help “sneak” vegetables into kids’ diets via something they’ll consume without question. And for the most part, the product delivers, with a rich and creamy chocolate flavor that tastes like a chocolate milkshake. Hidden in the mix are dried sweet potatoes, dried carrots and dried broccoli, which are only detectable at the finish where there’s a subtle vegetable note. However, we don’t think kids will notice. Visually, we like the name and the execution of the design, as it’s obviously a chocolate drink. The package is clean and polished-looking and prime placement of a USDA Organic seal seems like a smart choice. On the other hand, we’re not so sure how well the vegetable images will go over with kids. Beyond that, the choice of a Tetra Pak carton with an included straw definitely makes sense. Overall, we really like what Sneakz has created with its initial flavor. We think the concept is sound and that the company has created a nice starting point for additional flavors.
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Dairy: Smoothie and Shakes
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