SoBe Lifewater: Electrify - Agave Lemonade

Product Type: Water: Enhanced; Container: 20 fl oz (591 ml) PET
BevNET Review: The latest rendition of SoBe Lifewater also brings a few new flavors, including Electrify, an agave flavored lemonade. However, there's no agave in it -- just sugar -- and the lemonade flavor seems to have minimal trace of anything resembling agave flavor. It's still enjoyable, but there's really nothing overly original about what's inside the bottle. On the outside, the product uses a softer, less aggressive look than prior efforts. The SoBe brand is downplayed heavily -- and at odds, which begs the question of why it's even needed? Perhaps another Pepsi brand would perform better? Either way, the current look looks clean and technical, but it also looks "me too" and uninspired. That might mean another overhaul for this brand...

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BevNET Product Traffic Rank: #281