SoBe Lifewater: Go-ji - Goji Melon

Product Type: Water: Enhanced; Container: 20 fl oz (591 ml) PET
BevNET Review: Go-Ji is a goji mellon flavored drink that has a relatively pleasant sweetened mellon flavor. It's mildly sweet, with slight herbal and vitamin notes to the finish. There's no goji in the product, which makes it a rather strange ingredient to use to market a mainstream drink like this. "Functional" ingredients vitamins and herbal ingredients, including red clover and hibiscus, which is rather mild as far as the category goes. Packaging is decent, but doesn't really jump out from the sea of competition that they are up against. Furthermore, it still feels too similar to Vitamin Water (both in looks and flavor) to feel credible, which is the biggest issue that they've got to overcome. Overall, this isn't a meaningful step forward from their previous efforts.

Average User Rating

(17 votes)

BevNET Product Traffic Rank: #663