SoBe Lifewater - The BevNET.com Review

		SoBe Lifewater South Beach Beverage Company, Inc. Tel: 800-588-0548 Fax: 203-899-7168 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.sobelifewater.com [Edit] BevNET Traffic Rank: #25 / 1245

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Created: 3/9/2006 / Last Update: 4/12/2006 9:16:29 AM

Manufacturer's Brand Overview: [Edit]
SoBe Lifewater is a naturally flavored beverage that is a rich source of antioxidant vitamins C & E. Antioxidants can help the body protect itself against free radicals which are molecules that can damage cells. SoBe Lifewater, designed to help you live a healthier life.

Electrify - Agave Lemonade
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
The latest rendition of SoBe Lifewater also brings a few new flavors, including Electrify, an agave flavored lemonade. However, there's no agave in it -- just sugar -- and the lemonade flavor seems to have minimal trace of anything resembling agave flavor. It's still enjoyable, but there's really nothing overly original about what's inside the bottle. On the outside, the product uses a softer, less aggressive look than prior efforts. The SoBe brand is downplayed heavily -- and at odds, which begs the question of why it's even needed? Perhaps another Pepsi brand would perform better? Either way, the current look looks clean and technical, but it also looks "me too" and uninspired. That might mean another overhaul for this brand...

1 User Reviews: Read | Post

Added: 7/17/2008 | Updated: 7/18/2008 1:22:17 PM


	Average User Rating (14 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Go-ji - Goji Melon
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
Go-Ji is a goji mellon flavored drink that has a relatively pleasant sweetened mellon flavor. It's mildly sweet, with slight herbal and vitamin notes to the finish. There's no goji in the product, which makes it a rather strange ingredient to use to market a mainstream drink like this. "Functional" ingredients vitamins and herbal ingredients, including red clover and hibiscus, which is rather mild as far as the category goes. Packaging is decent, but doesn't really jump out from the sea of competition that they are up against. Furthermore, it still feels too similar to Vitamin Water (both in looks and flavor) to feel credible, which is the biggest issue that they've got to overcome. Overall, this isn't a meaningful step forward from their previous efforts.

0 User Reviews: Read | Post

Added: 7/17/2008 | Updated: 7/18/2008 1:22:17 PM


	Average User Rating (13 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Calm - Strawberry Kiwi
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:

5 User Reviews: Read | Post

Added: 3/13/2006 | Updated: 12/12/2007 8:48:17 AM


	Average User Rating (49 votes / 5 reviews) Rate this product! 1 2 3 4 5 Click to rate

Challenge - Pomegranate Cherry
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
What would a line of enhanced waters be without the au courant pomegranate flavor? It�s hard to tell here � despite what the label says, SoBe leaves its pomegranate taste to be dominated by an overpowering rush of cherry flavor. And while that cherry flavor isn�t bad, it does completely hide the pomegranate. Regardless, this is probably our second-favorite Life Water. We could see ourselves getting through a bottle and maybe even buying it again � there�s something addictive about sweet cherries. Of course, the problem remains that we � or other consumers � would have to look really hard at the label to determine that this is, indeed, the Pomegranate Cherry product, but at least we�d get to enjoy the label�s excellent droplet pattern while we searched for the flavor line.

5 User Reviews: Read | Post

Added: 3/12/2006 | Updated: 3/22/2006 6:11:45 PM


	Average User Rating (51 votes / 5 reviews) Rate this product! 1 2 3 4 5 Click to rate

Energize - Passionfruit Citrus
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
This is a sweet, appealingly fruity enhanced water that manages to avoid the bitterness of the Orange Tangerine. The passionfruit flavor isn�t overly detectible, but there is something vaguely tropical about the overall tone. Other than that, the bugs remain: Life Water has not been able to master the crisp, drinkable feel of the other enhanced waters and the writing on the label is too small, which may lead to consumer confusion.

2 User Reviews: Read | Post

Added: 3/9/2006 | Updated: 3/22/2006 6:05:08 PM


	Average User Rating (46 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Enlighten - Blackberry Grape
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
SoBe's Blackberry Grape flavor tastes quite watered-down. Perhaps it is just the grape flavor used, but it's too weak for our liking. On a positive note, the grape droplet pattern on the label is the best of the lineup. The blackberry and grape flavors don�t seem to have much in common, and neither is particularly distinct in the mix. We'd recommend that they pick one or the other and increase the volume of it. Until then, this is our least favorite flavor of the Life Water lineup.

4 User Reviews: Read | Post

Added: 3/9/2006 | Updated: 3/22/2006 5:55:32 PM


	Average User Rating (44 votes / 4 reviews) Rate this product! 1 2 3 4 5 Click to rate

Shield - Orange Tangerine
Category: Water: Enhanced; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
This is SoBe�s first major-brand offensive against the emerging glaceau juggernaut. The orange flavor is indistinct and has a somewhat bitter aftertaste, and the formulation doesn�t have any of that crisp mouthfeel that other enhanced waters have perfected. The bottle, with round shoulders and a raised SoBe lizard, is attractive and the label uses a funky, layered droplet pattern that we really like. But the flavor on the label is tiny and hard to read.

7 User Reviews: Read | Post

Added: 3/9/2006 | Updated: 3/22/2006 6:04:29 PM


	Average User Rating (46 votes / 7 reviews) Rate this product! 1 2 3 4 5 Click to rate

Not Reviewed by BevNET...

E-ssential - Yuzu Black Currant
Updated: 7/17/2008