Black and Blue Berry (forti-fight)
Last Updated: 12/30/2008 8:36 AM
Black and Blue Berry is the most natural tasting fruit flavor of the lineup. It has fairly pleasant notes of blueberry and blackberry, with less sweetener flavor (from the Reb A and erythritol) than its counterparts. This variety's functional tagline, "forti-fight", is a little less obvious than the other flavors, relying on grape seed and "mixed berry extracts" as well as vitamins (C, E, B vitamins). Really though, the primary value proposition of this product (and the others in the line) is about being a naturally sweetened zero calorie beverage. The functional aspect of the drink is less tangible and secondary. That being said, this product probably has a good shot at the mainstream buyer, especially in outlets where buyers are anxiously awaiting a low calorie version of vitaminwater.
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