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Zero-calorie SoBe Lifewater: Black and Blue Berry (forti-fight)

Black and Blue Berry (forti-fight)

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Last Updated: 12/30/2008 8:36 AM

Product Type: Water: Enhanced; Container: 20 oz
BevNET Review: Black and Blue Berry is the most natural tasting fruit flavor of the lineup. It has fairly pleasant notes of blueberry and blackberry, with less sweetener flavor (from the Reb A and erythritol) than its counterparts. This variety's functional tagline, "forti-fight", is a little less obvious than the other flavors, relying on grape seed and "mixed berry extracts" as well as vitamins (C, E, B vitamins). Really though, the primary value proposition of this product (and the others in the line) is about being a naturally sweetened zero calorie beverage. The functional aspect of the drink is less tangible and secondary. That being said, this product probably has a good shot at the mainstream buyer, especially in outlets where buyers are anxiously awaiting a low calorie version of vitaminwater.

Rating Explanation3.5 stars3.5 stars3.5 stars3.5 stars3.5 stars

Average User Rating

  (12 votes)
BevNET Product Traffic Rank: #417

Finally
5 stars5 stars5 stars5 stars5 stars

I hate nothing more than spending time in the gym and then drinking calories in my sports drink or "flavored" water. Finally a zero calorie drink that gives you a reward after your workout with adding calories. Great taste with zero guilt. THANK YOU!

Posted by Jim Bob on 2/26/2009 10:00 AM

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