Solid Health

Product Type:Water: Enhanced; Container: 16.9 oz PET
BevNET Review: Lemon-line Splash was our favorite flavor of Solid Health. It drinks very much like the classic lemon lime sports drink, but without the salty note to the finish. The level of sweetness is mild, with only 10g of sugar per 8 oz. serving (approximately two servings per bottle). This makes the product have a balanced mouthfeel while also keeping the calories at about 80 per bottle. But this is a functional product, so flavor is just one component of what this brand has to offer. They’ve added a variety of unique ingredients to their functional cocktail, including pollen extract, vitamins, minerals, and enzymes. While those might be as beneficial to the consumer, the communication of these benefits is a bit hard to sift through. This starts with the “Contains over 180 essential nutrients” call-out on the front, which is not explained in detail anywhere on the label. Instead, they’ve placed a list of about ten different functional benefits of the product. Ultimately, we think there are too many things trying to sell the consumer and not enough to explain what’s inside the drink. Overall, what’s inside the bottle is enjoyable and uses an innovative approach, but the product’s exterior needs some help.Reviewed on: 4/26/2010

Product Type:Water: Enhanced; Container: 16.9 oz PET
BevNET Review: Solid Health’s Pomegranate Blend is a pleasant tasting beverage that, like the other flavors in the lineup, is enhanced with pollen extract, vitamins, and minerals. From a taste perspective, it’s really easy to drink, with a pleasant pomegranate flavor that has been mildly sweetened with sugar (the drink has 10g of sugar per 8 o.z serving). Functionally, the product is a bit harder to grasp, with the packaging sending multiple messages about the drink’s benefits. So, you’ve got a product that’s marketed as being allergen-free, is a pollen extract supplement, low calorie, energizing, high in vitamins, and contains over 180 essential nutrients. And that’s just the front panel. On the back, there’s a list of ten other benefits that the product offers. Ultimately, this makes for something that’s going to overwhelm the consumer and undermine the drink’s credibility, unless a consumer is willing to spend a lot of time reading the bottle – and is already familiar with the benefits of pollen extract. That being said, we think that this brand needs to refine and simplify their pitch. This, combined with reducing the amount of text on the front panel and improving its readability, would allow this brand to present itself as the innovative product that it aspires to be. Overall, taste is enjoyable and the concept is intriguing, but the execution of it needs improvement. Reviewed on: 4/26/2010