solixir

Product Type:Carbonated Soft Drink: Regular; Container: 12 oz. can
BevNET Review: Solixir's "Relax" formulation is, as the name suggests, a berry flavored relaxation beverage. The product has only 50 calories per can (the sweetness is derived entirely from the 30 percent juice content) and provides a very mellow fruit flavor (we'd describe it as blueberry and blackberry) that is delivered in carbonated form. Forgetting about the included functionality, it's definitely a pleasant tasting product to consume. Functionally, the product's relaxation blend includes chamomile, passionflower, lemon balm, jujube berry, and hibiscus. While we can't comment on the efficacy of this blend, we can say that these are all ingredients that are typical to the category. The packaging and visual side of this product is where the largest improvements have occurred, with a vibrant and polished looking design replacing the more text heavy format that was previously used. The result is something that is definitely one of those most approachable relaxation products out there today. Overall, a big step up for this product. Reviewed on: 11/21/2012

Product Type:Carbonated Soft Drink: Regular; Container: 12 oz. can
BevNET Review: With the new branding comes a new SKU for the brand: Think. Designed to be a “mental clarity” supplement, Think is a citrus flavored product that, like the other flavors of Solixir, contains 30% juice and no added sugar. As far as flavor goes, it’s not that much different from the Awaken variety, with white grape and lemon juices ending up with a flavor profile that’s not that much different than Awaken’s white grape and orange blend. Regardless, it’s an enjoyable flavor to consume, especially when you factor in the earthy note from the added botanical ingredients. As far as functionality is concerned, the botanical extract blend in this variety includes ginkgo biloba, gotu kola, meadowsweet leaf, barcopa leaf, and rosemary leaf. It’s somewhat difficult (thanks to the FDA and the uniqueness of the blend) for Solixir to connect the dots on these ingredients and the functionality that is being marketed. Fortunately, we think that the taste of this product and packaging will pull drinkers in and keep them coming back. In terms of branding and design, we like the purple color that they’ve used on this 12 oz. slim can. We also like the new logo, which adds a leaf and connects nicely with the botanical ingredients in the drink, and the simplification that they’ve done to the copy and format of the can. Overall, a nice addition to the lineup. Reviewed on: 11/21/2012