Last Updated: 1/13/2010 11:25 AM
The Pomegranate Acai flavor of Organic Source is a 34 percent juice blend of organic pomegranate, organic white grape, and organic acai juice (Sambazon brand). There’s no added sweetener, which keeps the sugar (12g) and calories (50) at bay per 8 oz. serving. From a flavor point of view, there’s the easily identifiable taste of white grape, while the acai and pomegranate combine to make something that’s tart and somewhat indistinguishable as acai and/or pomegranate. So, we’d certainly like to see a formulation that has less grape flavor and more of the marketed flavors. Otherwise, we don’t really see this product as being different enough than what’s out there already, aside from having less sugar than most of the competition. The same can be said about the branding and design, which isn’t a far cry from what you’ll find in a bottle of IZZE. That, even more than what’s inside the bottle, could lead to consumers simply missing this product on a store shelf. From our perspective, aside from making its visual appearance more exciting, we’d like to see a name that’s more personable and catchy, as “Source” sounds rather sterile and generic. Making those changes – and maybe putting it in a more sophisticated looking bottle might give this product some legs. Overall, the concept of mixing fruit juice and sparkling water without sweeteners isn’t a bad one, but the execution needs a lot of improvement.
Container12 oz bottle
Calories 50, Fat 0g, Sodium 20mg, Carb 13 g, Sugars 12g, Protein 0g Certified Organic, Kosher, Gluten Free
Purified sparkling carbonated water, organic juice made from organic pomegranate, organic white grape and organic Sambazon acai juice concentrates, citric acid, black currant powder, organic natural flavor.
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