Soylent

by Rosa Labs, LLC

Review: Soylent Coffiest Leaves Their Flagship Flavor in the Dust

Posted: Sep 02, 2016 at 11:38 AM (Last Updated: Sep 02, 2016 at 11:38 AM)
Soylent Coffiest Leaves Their Flagship Flavor in the Dust

Covers Products: Coffiest

If you haven’t tried or heard of Soylent, here’s the gist: it’s a meal replacement beverage that was engineered to provide all the protein, carbohydrates, lipids, and micronutrients that a body needs to thrive. Prior to the launch of Coffiest, the flagship product, named for the old Charlton Heston Sci-Fi escapade “Soylent Green,” was the only “flavor” available. It really lacked in the flavor department and the packaging looked like a bad store brand. While it’s certainly an innovative concept, it’s not something that appeals to the senses or the image conscious consumer.

That’s all about to change with Coffiest. The core concept of the product is the same, with a 400 calorie formulation that features a rather stocked nutrition facts panel that was designed with meal replacement in mind. But what they’ve added in the way of flavor is a huge step forward for the product. While there’s nothing overly fancy about the added coffee (it appears to be derived from added coffee powder, cocoa powder, and flavorings), the added coffee flavor is a great complement to the flavor of Soylent.

While it’s still not a product that you’d drink for its coffee flavor alone (this ain’t no cold brew, that’s for sure), it takes a product that seemed really niche in its target audience (those who care only about nutrition and are okay with a negative or neutral sensory experience) and shows that it can evolve into something better. Plus, the added caffeine, which they describe as being the equivalent of a strong cup of coffee, is a nice added bonus, especially if you’re consuming this in the morning.

We’d say the same for the packaging. The flagship product comes in a plain white bottle (or bag if it’s the powdered form) and presents itself as something that’s no frills in its branding. Rather than give Coffiest a flashy looking design, they gave it a black and white design (the top of the label is black and the bottom is white) that’s minimalist and clean. And unlike its counterpart, it’s something that actually catches your eye and looks nice in your hand.

Overall, Coffiest is a big step forward for Soylent. It’s not only an enjoyable product in its own right, but it also shows off a much bigger potential for the Soylent concept. And there’s definitely no way that we’d go back to drinking their original variety.

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