Speedy

Product Type:Functional: Energy Drink: Regular; Container: 12 oz Bottle
BevNET Review: Sweetened with a blend of sugar and stevia, Speedy’s Berry Flavor (which is its only flavor at launch) is an energy drink that touts itself as having 60 fewer calories than “regular energy drinks.” Still, the product has 100 calories per bottle, which leads us to think that the product should either further reduce the calories or switch to an all sugar formulation. From a flavor perspective, Speedy is quite drinkable, and it's quite different from the standard berry flavored energy drinks that clutter the store shelves. Plus, it pours with a bright purple color and a high level of carbonation. Functionally, Speedy has 100mg of caffeine per bottle, taurine, B vitamins, and a host of other standard energy drink ingredients. The packaging, which is a 12 oz. aluminum bottle, has a shiny matte silver finish to it and a clean looking pop art design to it. While it’s definitely an eye catching look, the positioning of the product feels like it needs to be refined. Specifically, there are a few things that are focused on being healthy or better for you, but the product lacks the substance to follow through. That said, we’d either refine the formula (and the copy) so that this rings true or use the space for things that will further help sell the product. Overall, it’s a good first effort, but some changes would make this a much more marketable product.Reviewed on: 7/6/2011