Starbucks Doubleshot Energy + Coffee: Coffee

Product Type: Functional: Energy Drink: Regular; Container: 15oz can
BevNET Review: The "plain" flavor of the new Starbucks Doubleshot Energy lineup, Coffee is your classic combination of coffee, milk, and sugar flavors with added guarana, ginseng, and vitamins. From a positioning point of view, this is an opportunistic move that they probably should have done a while ago. Inside the can, there's a decent coffee flavor, with a moderate amount of milky flavor to it. The guarana, ginseng, and vitamins don't impact the flavor, but the use of sucralose does leave a trace aftertaste. However, it seems to have helped with the calorie count, which clocks in at 220 per 15 oz can -- so we'll deal with the aftertaste. Packaging is, like most Pepsi products, busy with text to the point where it makes the can hard to read. Still, it's the Starbucks brand and the word "energy" that will make this product sell -- at least for a little while.

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BevNET Product Traffic Rank: #1721