Raspberry Zero Calorie
Last Updated: 10/8/2009 9:28 AM
The Raspberry flavor of Steaz’s Zero Calorie line is an excellent entry, starting with the very accurate and natural tasting raspberry flavor that they’ve used. It’s complemented with a splash of organic Ceylon green tea and a moderate amount of carbonation. Plus, it’s sweetened with a blend of erythritol and rebiana (stevia), which allows the drink to be zero calorie and naturally sweetened. Everything blends together exquisitely, with just the right amount of tart and sweet, followed by a smooth but crisp finish. However, this product’s most standout attribute is the fact that it has zero calories but could be passed off as something that’s sugar sweetened. That should certainly give this product a boost, especially if it’s the mainstream premium CSD consumer that they’re after. And for drinkers who already favor sugar free products, this is a product that will make them question how they ever tolerated artificially sweetened products. On the outside, Steaz is sticking with a stock 12 oz. bottle, but they’ve given the brand a fresh look that’s appealing and well executed. The new logo, which features outlines of tea leaves arranged in a flower like pattern, has a positive and light vibe to it, which is very much in line with what the Steaz brand is all about. They’ve put the health benefits (120 mg antioxidants and B vitamins) front and center in a clear effort to quickly show the consumer that there’s more to it than just the drink. On the other hand, they don’t say anything about the taste (or more specifically, how much better it tastes than other diet sodas), which is what’s ultimately going to keep consumers coming back to this product. Our main point of suggesting this is that consumers might translate the health benefits into a product that tastes worse, not better, than a traditional zero calorie beverage. Minor suggestions aside, this is an awesome product from start to finish.
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