THIS PRODUCT HAS BEEN DISCONTINUED
Last Updated: 3/13/2007 12:01 PM
Using a base of low fat milk that has been mixed with various fruit flavors, “natural energy” (B vitamins, calcium, acai, and ginseng), and live cultures, Shift Berry Boost is definitely a one of a kind “energy” drink. The flavor is sweet and fruity, with a light dairy body that’s on part with low fat milk. There’s also a yogurt-like finish, which is something that probably won’t appeal to everyone. Berry Boost’s fruit flavor also leaves something to be desired, as it doesn’t have a well defined (or natural) taste to it. And in terms of being an energy drink, we think that this product is going to take a big leap of faith from consumers as it tastes a lot more like liquefied yogurt than it does a traditional energy drink. Packaging is clean and colorful, but it feels like something that should sit in the dairy case next to the cheese rather than next to energy drinks. Overall, it’s an OK product that is appealing to an unproven space in the market.
Nutritional information is not available for this product.
Ingredients are not available for this product.
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