Sucker Punch Original Octane
Conceptually speaking, Sucker Punch Energy is a creative approach to coming up with something different in a category that’s full of me-too’s. In this case, they’ve gone with a retro muscle car themed 12 oz. can that is cleanly designed and attractive to the eye. The same can be said for the inside, which uses a mellow orange and cream flavor that’s been souped up with caffeine, green tea extract, ginseng, taurine, and guarana. While we don’t normally favor orange and cream flavors, this one is definitely an exception, providing a nice complement to the mild energy “bite” that the product has. All in all, we appreciate their effort to break the mold. From a marketability point of view, we have a couple of suggestions for this product. First, make the word “Energy” much bigger. In the current design, the word “Punch” gets the focus – which might make people believe that this is a CSD or malt-based beverage (since it looks similar to a retro style beer). Second, drop the URL from the front of the can (or at least get a shorter one) – it takes away from the look. Otherwise, it’s somewhat hard to guess what type of person the “Sucker Punch” brand might have appeal with – someone who thinks it’s funny? People with low self esteem? Overall, we like the overall concept and execution, but we’re not convinced that this is the most marketable approach that one could take.
Container12 oz can
Calories 110, Total Carb 28g, Sugars 28g, Vitamin B3 20mg, Vitamin B5 10mg, Vitamin B6 2 mg, Vitamin B12 6mcg, Sodium 150mg, Protein 0g, Taurine 1000mg, Caffeine 80mg, Green Tea Extract 50mg, L-Carnitine 50mg, L-Glutamine 50mg, Ginseng Extract ( Panax ) 25mg, Guarana Extract 25mg
Carbonated water, Sucrose, Citric Acid, Taurine, Natural Flavor, Sodium Citrate, Caramel Color, Green Tea Extract, Panax Ginseng Extract, Guarana Seed Extract, L-Carnitine, L-Glutamine, Caffine, Potassium Benzoate ( as a presernative ), Niacinamide ( vitamin B3 ), Calcium Pantothenate ( vitamin B5 ), Sucrolose, Pyridoxine Hydrochloride ( vitamin B6 ), and Cyanocobalamin ( vitamin B12 )