Suja Elements Cold Brew Tea

As Natural Products Expo West kicks off today, the BevNET edit team is on the ground in Anaheim gathering the latest news and updates from the biggest four days in CPG this year.

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.

Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.

Rowdy Energy’s former CEO Jeff Church, who co-founded the brand with NASCAR star Kyle Busch in 2020, revealed that the energy drink company will be shutting down its operations by the end of this month.

BevNET Live Winter 2023’s second day of programming featured presentations on disruption, non-alcoholic alternatives, M&A opportunities, and more.

Sethness Roquette is pleased to announce that Sujata Malhotra has been appointed General Manager for Sethness Roquette US. She has acquired the responsibilities for this position from Tom Schufreider, who has expertly held this position for the past 10 years and will be enjoying a well-deserved retirement on December 31, 2023. Tom will be supporting […]

Kombucha already has a hill to climb in winning over the tastebuds of many adult consumers – why make things any harder by targeting kids? Ask Tim Tam Tummy, a new brand offering a take on the traditional functional beverage, aimed at the pint-sized consumer group.

After the merger of Suja and Vive Organic in October, the former CMOs of both juice brands have found new roles this month. Greg Rose, who spent nearly six years at Suja, has joined Proud Source Water as its CMO. Former Vive CMO Ryan Therriault, meanwhile, has joined coconut water maker ZICO Rising.

Natural Products Expo West 2023’s innovation extended deep into the juice, shots, lemonade and kids drink categories – sometimes combining several of those categories into one! In this gallery, we take a look at some of the new product launches debuting at the show.

As functional beverages have played an increasingly important role in consumers’ daily routines, pro- and prebiotic gut health friendly drinks spent 2022 increasing their presence in the market. Through new product launches, increased distribution and some sizable investments gut health drinks have greatly increased their visibility.

Suja CMO Greg Rose is wrapping up a nearly six year tenure with the cold-pressed juice brand. Rose announced his departure from the San Diego, California-based company, effective at the end of next week. Also, Bang Energy COO Kathy Cole appears to have left the company.

Each year, BevNET’s “Best Of” Awards are presented to honor the most influential and impactful companies, brands, people, products, ideas and trends from across the beverage industry landscape.

Following its acquisition of Vive Organic, cold-pressed juice maker Suja is aiming to become a giant player in the 2 oz. shots space. The two California-based companies announced yesterday that Suja has purchased Vive for an undisclosed fee, marking the first acquisition by Suja since it was itself acquired by private equity firm Paine Schwartz Partners last year.

Cold-pressed juice maker Suja has acquired California-based Vive Organic, producers of a range of 2 oz juice shots, for an undisclosed fee.