Elements - Berryoxidant
Last Updated: 10/18/2013 2:11 PM
The Berryoxidant flavor of Suja Elements is a cold-pressed, high pressure processed (HPP) and USDA Organic smoothie that is a nice riff on the classic strawberry banana blend that is present in virtually every smoothie line that has ever existed. For starters, the fruit flavor is very smooth with blended apple, orange, strawberry, raspberry and tart cherry as the base of the product. While the benefits of HPP aren’t as noticeable as they are in Suja's flagship line, the product definitely has a cleaner flavor than many of the established brands. In addition, the company has added chia and flax seeds (ground, it appears), baobab (a thickener), camu camu and acai to round out the mix. While the latter ingredients aren’t likely to lure in most buyers, the chia and flax add some timely marketing punch. But ultimately, we think that the flavor, which is as good as you’ll get short of making a fresh smoothie, is what will keep consumers coming back for more. On the outside, the 12 oz. plastic bottle features a label design that is a very functional addition to the Suja line. It uses Suja’s logo in a more understated way than its flagship brand, and there’s certainly no lack of descriptive text on the label. However, the quantity of text, which calls out USDA Organic, Non-GMO, CarbonFree certification, HPP and a charitable donation of $0.20 per bottle, makes it difficult to take everything in quickly. Some of the less important things (at least in the present market), such as CarbonFree certification, could be moved to the back, making more space for a callout to HPP. Regardless, the core of the product is very well-executed and it’s definitely tops among the smoothie category. Overall, an excellent product and definitely the most mainstream of the Elements line.
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