Posted: Sep 28, 2012 at 12:00 AM
(Last Updated: Oct 17, 2012 at 2:34 PM)
Suja’s “Glow” variety is a blend of apple, cucumber, celery, collard greens, spinach, kale, and peppermint leaf, all of which are organic (the beverage is USDA Organic certified). It’s a “raw” formulation, which is to say that they’ve used high pressure processing (HPP) instead of pasteurization (which, of course, uses heat). As for the flavor, the product is, despite its green color, relatively light in body and quite refreshing. And, thanks to the HPP, it’s super fresh tasting. Despite the heavy emphasis on green ingredients, the product doesn’t have an overwhelmingly strong vegetable flavor. The apple provides some contrast through its natural sweetness, while the touch of mint helps cleanse the palate (although the celery flavor does linger a bit). Visually, the 16 oz. slim plastic bottle has a premium but hip look. The front panel is exclusively text, which keeps the visual emphasis on the liquid. Given the type of product, that makes sense, although paring down some of the text would allow for more emphasis on the important elements (such as “Organic, Raw, & Cold Pressed”). Finally, there’s the naming convention, which, in the case of this flavor, is “Glow.” We understand what they are trying to achieve, but it has a certain functional tone that might be confusing. Giving it a name that states something about the flavor or style of the formulation would be more useful in our opinion. Nitpicking aside, this is a very enjoyable and well executed product.