Sunkist Naturals

Sunkist Naturals

Maverick Brands, LLC.
Tel: 650-739-0555
Fax: 650-739-0540
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BevNET Brand Traffic Rank: #53

Website: http://www.maverickbrands.com/
 Facebook: Not Listed [Edit]
 Twitter: @Sunkist_Natural [Edit]
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Manufacturer's Brand Overview: [Edit]
Here at Maverick Brands, we aim to create the best tasting smoothies and juices made from premium, all-natural ingredients. We teamed up with Sunkist Growers, a non-profit cooperative of regional and family owned farms who for over 100 years have continuously delivered the best quality fruit. By further expanding the Sunkist network, we were able to locate some of the best farms around the world that produce superior fruit. We discovered regional fruit, like India's Alphonso mango, known for its distinct ambrosia-like flavor. At home we came across local farms in Oregon growing the most sumptuous Marion blackberries that are perfect for blending into antioxidant-packed smoothies. We feel good about supporting regional and family farms and rewarding growers who take real pride in their work. Their pride is evident in the produce, and from this we are able to craft better-for-you beverages that deliver integrity and supreme nutritional value. We will always believe in the best quality, from start to finish.

Coconut Water

Product Type:Juice: Coconut Water and Juice; Container: 15.2 oz PET
BevNET Review: Sunkist Naturals has thrown its hat into the coconut water ring, creating a 450 ml (15 oz.) offering that, like their other products, is not shelf-stable. The product has three ingredients, coconut water, evaporated cane juice, and citric acid, which result in the product having a noticeably different flavor than their single-ingredient competitors. Unfortunately, we’re not convinced that this approach is better, especially since the product loses the portability that you get from a Tetra Pak. Furthermore, the added sugar and citric acid take away the natural smoothness of young coconut water. Instead, you’ve got a mellow note of coconut, followed by some sweetness, before a slightly acidic note hits your tongue on the way out. We’re exactly not sure what the technical reasons are for this approach (US based production?), but simpler is better in our opinion. However, on the packaging front, Sunkist Naturals might have a leg up on some of the competition, with a resealable plastic bottle that feels like something for the mainstream. In addition, with the product being sold in produce aisles, they have an added point of differentiation that currently makes them the only coconut water found in that section of the store. Still, it’s hard to see this product (which is one of over a dozen in the Sunkist line) getting serious momentum versus the other coconut water brands. Overall, it’s good, but far from great, with the packaging currently the product’s strongest asset.
Rating Explanation3 stars3 stars3 stars3 stars3 stars
Average User Rating(10 votes)
BevNET Product Traffic Rank: #89
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