From a flavor point of view, this is just about as close as you’ll get to what you could make with fresh lemons. Blending water, sugar, lemon juice, and lemon oil, the product delivers an on point mixture that’s sweet and refreshing, with just the right amount of lemon flavor and none of the filler juice that you’ll find in competing products. Plus, using lemon juice – as opposed to concentrate – gives the product a more accurate and authentic lemon flavor. Packaging is easily identifiable as lemonade, which is good because the choice of color for the “Lemonade” text is very easy to overlook. The 15.2 oz. curved bottle helps the product differentiate from the other juice players who mainly use square shapes, but fully wrapping the bottle (and not letting the consumer easily see the liquid) seems like a gamble for a product touting its cloudy juice. In addition, the tag line “100% pure squeezed” is too vague to be useful (“not from concentrate” is a better approach). Really, Sunkist should just be more straight with what’s inside this bottle – the best, most refreshing, not from concentrate lemonade there is. Calling out its vitamin C content (10% per serving) for what’s ultimately a refreshment product with 120 calories per serving (double that for the bottle) doesn’t seem like the best of ideas in the long run. Overall, this an exceptional product – if you take it for what it really is (a not from concentrate lemonade that tastes awesome).
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Juice: Juice DrinkJuice: Lemonade,
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