I hadn't come across this drink until a couple of weeks ago, and at a 99 cents store no less. I tried it out and found it quite good. The fact that it has milk intensifies the chocolatey taste. Thankfully, the drink is sweet but not too sweet. Sometimes rich chocolate milk or chocolate drinks are extremely rich. This has a good balance of chocolate, sweetness and milk. Don't know why I haven't seen this around in my area at regular store or grocer...