Last Updated: 10/28/2009 9:30 AM
Rather than going with more Americanized lemon flavoring, this South Korean produced product has opted for citron, which has a more tangy citrus flavor. It blends surprisingly well with the green tea, adding some depth and also helping to cut the naturally grassy flavor of the green tea. They’ve sweetened the mixture with honey to the tune of 16g of sugars per serving, resulting in a flavor profile that’s sweeter than lightly sweetened RTD teas, but still light in comparison to the mainstream brands. The finish is, for the most part, quite smooth, but there’s a light grassy note that hits your tongue at the end. All in all, it’s quite enjoyable, especially if you’re someone that appreciates authentic Asian teas but ends up mixing them with sweetener. On the packaging front, the metal bottle has been decorated nicely, with vibrant graphics and colors that should make the brand stand out from its competitors. However, we don’t think that calling it “Citron” makes for the most marketable flavor name. Otherwise, it’s an intuitive product in the sense that you know it’s a tea drink, but then again, it doesn’t really speak to the consumer in terms of what its benefits are. For that, you’ll have to go to the back panel, which features a rather verbose explanation of how they make this tea. If they can manage to sum up the key points and better incorporate them into the brand, that might help this product along. Overall, T2U’s Citron Tea is an enjoyable tasting entry with eye-catching package design, but improving how the product communicates its benefits would be helpful to the product’s success.
Additional Images (2)Upload More Images