Tab Energy Drink: Tab Energy Drink

THIS PRODUCT HAS BEEN DISCONTINUED
Product Type: Functional: Energy Drink: Regular; Container: 10.5 fl oz (310 ml) sleek can
BevNET Review: TaB Energy is a product that you really have to stop and think about. Specifically, one must ask how a saccharin-based cola brand is transformed into a pink colored energy drink and what Coca-Cola thinks they are accomplishing with this relaunch. The flavor is sweet and candy-like, but its finish is sweetener-laden in what's likely a throwback to the style of the original TaB. All in all, there aren't a lot of "energy" enhancing ingredients in this product AND the saccharin has been replaced with sucralose (a wise decision). Using a 10.5-ounce slim can with a pink-patterned design, this product's packaging goes well with it's low-calorie pink formulation, but it does nothing to pull in the type of consumer who was around when TaB was easily available on the store shelves. Still, there's a chance for this product as some sort of retro-chic energy drink -- but it's doubtful that this product will achieve mainstream success.

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