Tab Energy Drink

Tab Energy Drink

THIS PRODUCT HAS BEEN DISCONTINUED

BevNET Review

Last Updated: 11/14/2005 11:13 AM

TaB Energy is a product that you really have to stop and think about. Specifically, one must ask how a saccharin-based cola brand is transformed into a pink colored energy drink and what Coca-Cola thinks they are accomplishing with this relaunch. The flavor is sweet and candy-like, but its finish is sweetener-laden in what's likely a throwback to the style of the original TaB. All in all, there aren't a lot of "energy" enhancing ingredients in this product AND the saccharin has been replaced with sucralose (a wise decision). Using a 10.5-ounce slim can with a pink-patterned design, this product's packaging goes well with it's low-calorie pink formulation, but it does nothing to pull in the type of consumer who was around when TaB was easily available on the store shelves. Still, there's a chance for this product as some sort of retro-chic energy drink -- but it's doubtful that this product will achieve mainstream success.

Rating:

2.5 stars2.5 stars2.5 stars2.5 stars2.5 stars

Average User Rating

  ( 178 votes)

Product Type

Functional: Energy Drink: Regular

Container

10.5 fl oz (310 ml) sleek can

Nutritional Info

Serving size: 1 can (10.5 fl. oz.);
Amount per serving: Calories: 5;
Total fat: 0g;
Sodium: 110mg;
Total carbs: 0g;
Protein: less than 1g;
Niacin: 25%;
Vitamin B6: 25%;
Vitamin B12: 15%

Ingredients

Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, vegetable juice (for color), asesulfame potassium, sucralose, carnitine fumarate, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), Guarana extract, cyanocobalamin (Vitamin B12)

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