Tab Energy Drink: Tab Energy Drink
by Coca-Cola of North America, Inc.
This brand is no longer available
Product Type
Functional: Energy Drink: Regular
Container
10.5 fl oz (310 ml) sleek can
Nutritional Info
Serving size: 1 can (10.5 fl. oz.);
Amount per serving: Calories: 5;
Total fat: 0g;
Sodium: 110mg;
Total carbs: 0g;
Protein: less than 1g;
Niacin: 25%;
Vitamin B6: 25%;
Vitamin B12: 15%
Ingredients
Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, vegetable juice (for color), asesulfame potassium, sucralose, carnitine fumarate, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), Guarana extract, cyanocobalamin (Vitamin B12)
Review: Tab Energy Drink
Posted: Nov 16, 2005 at 12:00 AM
(Last Updated: Nov 14, 2005 at 11:13 AM)
TaB Energy is a product that you really have to stop and think about. Specifically, one must ask how a saccharin-based cola brand is transformed into a pink colored energy drink and what Coca-Cola thinks they are accomplishing with this relaunch. The flavor is sweet and candy-like, but its finish is sweetener-laden in what's likely a throwback to the style of the original TaB. All in all, there aren't a lot of "energy" enhancing ingredients in this product AND the saccharin has been replaced with sucralose (a wise decision). Using a 10.5-ounce slim can with a pink-patterned design, this product's packaging goes well with it's low-calorie pink formulation, but it does nothing to pull in the type of consumer who was around when TaB was easily available on the store shelves. Still, there's a chance for this product as some sort of retro-chic energy drink -- but it's doubtful that this product will achieve mainstream success.