Last Updated: 5/13/2010 9:41 AM
Taylor’s Tonics’ Mate Mojito is, as the name suggests, a unique CSD that marries the flavors of yerba mate and the classic Cuban cocktail, the mojito. While the sound of it might not whet the appetite, the flavor combination works extremely well together. Using real lime juice, spearmint, and mint flavoring, the product’s mojito flavor is quite accurate (sans rum, of course) and enjoyable. It’s sweetened with evaporated cane juice, but it’s not too sweet, at least in comparison to mainstream carbonated soft drinks. The addition of yerba mate and nettle leaf give the product some “extra zing” (their words, not ours) and adds a slight earthy note. And of course, it adds some natural caffeine to the tune of 40mg per bottle. Packaging has a quality vibey, with a nostalgic look that presents the product as something that’s “craft” as opposed to mass produced. For the type of consumer that’s likely to try a Mate Mojito, we think that’s a great approach and one that they successfully pull off on both the outside and inside of the bottle.
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