Last Updated: 6/16/2013 10:31 AM
Like the Peach variety that was part of the ChanTea lineup, TEAloe’s Peach was clearly designed to be a play on the classic flavor of peach iced tea. In this case, the company taken sugar sweetened peach iced tea and married it with aloe vera pulp, which gives the product a familiar base flavor and an exotic twist. All in all, the flavor combination works well. The product has just the right amount of sweetness, and it’s definitely pleasing to drink. Visually, we have mixed emotions about the new look. On the one hand, TEAloe is definitely a more straightforward name than ChanTea. On the other hand, the company has removed the visual personality and fruit imagery from the old design. While one can make the case that a product that doesn’t have fruit juice shouldn’t have fruit pictures on the label, the lack of personality is definitely cause for concern. If nothing else, we’d like to see TEAloe use something other than a basic sans-serif font for the logo. As it stands right now, we think it might be easy to confuse this product for a store brand. Overall, we like what’s inside the bottle and, at least conceptually, what they are trying to do with the brand, but it still has room for improvement.
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